#22 3 words to invent a new address system with Chris Sheldrick, What3Words

“It’s great to have something which will polarise people, which will excite them, which will worry them”.

Chris is an entrepreneur who has invented a better way to navigate by taking on the address, GPS and postal space. He’s divided up the world into 57 trillion 3m squares and assigned 3 words to each one – a giant grid and the simplest way to communicate a location.

Available as podcast in iTunes (Apple) and Stitcher (Android)

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