SS003: Building a leading digital brand in personalised goods with Taymoor Atighetchi
n this episode, we hear from Taymoor Atighetchi- a serial entrepreneur- on building a digital brand in personalised goods, Papier which is looking to disrupt the cards gifts and stationary space in the UK.
We’ll hear his commitment to being a serial entrepreneur, starting from selling art as a child, building a media company, The Tab, at university to the launch of Papier itself.
We discuss how he bucked the Silicon Valley trend of being a sole founder without a co-founder partner in crime and lastly his views on the new school wave of the more risk averse entrepreneurs that are bubbling up.
In the UK we find failure difficult, whereas in the US you need to fail to succeed.